Burson-Marsteller has released a new Evidence-Based study today looking at how some of the largest U.S.-based political advocacy groups like the NRA, MoveOn.org and AARP are using social media during the run-up to the crucial mid-term elections in November. Burson-Marsteller selected 34 advocacy groups to evaluate, with data limited to the timeframe of March 15, 2010 to April 30, 2010 (six weeks). The sample breaks down as follows: 14 right-leaning groups, 15 left-leaning groups and 5 neutral groups. Because of the low sample size for neutral groups, results for the 5 neutral groups are included in the overall results, but this data is not broken out in the detailed analysis. At the outset of our research process, we could locate no definitive index or compilation of political advocacy groups. Therefore, for the purposes of this study, we selected 34 groups that we deemed to be politically influential. We sought to represent a range of political viewpoints and include groups that attempt to influence a range of key public policy issues. This study does not include the lobbying arms of corporations or specific industry groups nor does it include the efforts of organized labor.
See press release here.
See study below:
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