The Burson-Marsteller Blog

Burson-Marsteller EMEA Media Study 2010

4/12/2010 12:03 PM

Last week Burson-Marsteller EMEA released a first of its kind survey of journalists working at top-tier publications throughout the EMEA region. The survey questionnaire was split into 3 broad areas:

  • Impact of the economic crisis on the work of journalists
  • Role and effect of new media
  • How the changes in their industry affects journalists' dealings with the PR industry

The results provide an interesting window into the state of the news media in EMEA following the global recession. A presentation of the key findings is below. Dennis Landsbert-Noon, B-M EMEA's Media Practice Leader provides an analysis on over on Burson-Marsteller EMEA's The Cast Blog.