 Digital Communications Pioneer B.L. Ochman is joining Burson-Marsteller's Proof Digital Media unit as a social media strategist. You can read the press release announcing B.L. here. B.L. was one of the first communicators to spot the potential of the internet to shape the communications landscape when she started writing on whatsnextblog.com in 1995.
Since then she has distinguished herself as a digital marketing strategist who has developed leading and dynamic social media integration programs for Fortune 500 clients including IBM, McGraw-Hill, American Greetings, Ford Motors and Simon & Schuster. The whatsnextblog is now ranked as an AdAge Power 150 blog, where it is also the Number One women-authored business blog. B.L.'s articles are regularly published in Businessweek, AdvertisingAge and Digiday Daily Social.
B.L. will counsel B-M clients on developing programs that incorporate social media and digital media strategies. She will work closely with Burson-Marsteller's Chief Digital Strategist Erin Byrne and will report to Proof CEO Jay Leveton.
You can read more about B.L.'s decision to join Proof Digital over at Whatsnextblog.
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