Burson-Marsteller has released a study on the use of social media by the 20 leading brands in Australia. The study examined 20 companies as identified by Interbrand in its 'Australia's Best Brands Report' for 2009. The Interbrand study ranks the top 20 Australian companies by brand value based on financial and marketing metrics. Forty percent of the companies surveyed have at least one Twitter account. 44 percent of these Twitter profiles are inactive and many are not updated frequently. Fifty percent of the companies surveyed have established official Fan Pages within Facebook, the most widely used social network in Australia. However, 15 percent of these Pages are inactive.
The study builds on Social Media Use Fortune 100 Companies, published by Proof Digital Media and Burson-Marsteller in July 2009.
See full results below.
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