The Burson-Marsteller Blog

The Wisdom of our Founder

Harold Burson is featured in this week's BusinessWeek in an article that uncovers a new breed of senior citizen executives that continue to influence the business world into their golden years.

"I feel much freer about taking risks," says Harold Burson, who co-founded public-relations firm Burson-Marsteller in 1953 and at 87 continues to advise blue-chip clients. "The planet is not going to stop spinning if I'm wrong."

You can read the piece here.

Added bonus: Harold recently drew on his more than 50 years of experience to blog his views on how the slowing economy is and isn't impacting the PR business.

A European perspective on the DNC Convention

Michiel Van Hulten, Managing Director and Head of Government Relations at B-M Brussels, is attending the Democratic Convention in Denver this week. He's blogging his experience over at the B-M EMEA's The Cast.

PRWeek Celebrates 10 Years of Publication

As PRWeek celebrates its 10th anniversary this month, the publication is featuring online interviews with the industry’s key leaders to discuss the most significant changes in PR over the past 10 years.

 

Our very own U.S. CEO Patrick Ford and New York Market Leader Tony Telloni talk about the evolution of PR and where they were 10 years ago.  Pat Ford believes the “explosion of new media and the change in the nature of stakeholder engagement has created tremendous opportunities in our business and has blurred the lines to a great extent that has existed before between advertising and PR, grassroots and traditional communications and internal and external communications.” 

Direct Impact Opens Chicago Office

B-M subsidiary and grassroots public affairs firm Direct Impact just opened a new Chicago office under the leadership of Senior Vice President John Maheras.  The Washington Business Journal covers the announcement.

Helping George Foreman Knock Out the Fat

Burson-Marsteller has just launched a new digital campaign on behalf of the George Foreman Grill. The focus of the campaign is an online web show focused on the brand's healthy lifestyle principle. Hosted by fitness and nutrition experts Michael Feigin and Lawson Harris, the webisodes are designed to entertain, motivate and educate viewers through friendly competition and healthier cooking methods. The B-M team led by Tony Telloni has also developed the brand's new website, complete with a list of grilling products and recipes.

The campaign is an effort to help the show's contestants and viewers lose weight.  Over the next few months, the show's four contenders will try to 'knock out the fat' as they compete to lose the greatest percentage of body fat.  Through increased exercise and change of diet, each will strive to get down to their ideal weight.  More importantly, the contestants will be taking a real step toward leading an ongoing healthy lifestyle.  Viewers can upload supportive videos and messages to the contenders or vote on the best ideas of other viewers. The next webisode will be uploaded to the site on August 5th

This fall B-M will also help lead the marketing and communications efforts for the company's sponsorship for the U.S. Open.

An Olympic Honor for B-M’s Karen Hughes

The White House has announced that B-M's Global Vice Chair Karen Hughes will be part of the seven member U.S. Presidential delegation to the closing ceremony of the Beijing Olympics on August 24th.

WPP 2008 Corporate Responsibility Report

WPP, Burson-Marsteller's parent company, has just issued its latest Corporate Responsibility Report, which describes WPP's CR activities in the calendar year 2007 and the first half of 2008. WPP has been at the forefront of Corporate Responsibility reporting since 2002, when the company released its first CR report.

We are proud that two B-M programs are highlighted in this year's report:

Senior Hires    

Karen Hughes, former U.S. Under Secretary of State for Public Diplomacy, is our newly appointed Global Vice Chair.  Her appointment is part of B-M's efforts to create a worldwide bipartisan braintrust.  Read the press release for more details.

PRWeek covers the announcement.

Georgeana Fung has returned to B-M as Managing Director and Market Leader for the Hong Kong office.  Georgeana has been working in corporate affairs and public relations for more than 18 years.  The press release has more details.

More B-M in the News

B-M's U.S. Corporate Practice Chair Andy Goldberg talks about the implications of Carl Icahn's new blog with PRWeek.

An article featuring B-M Asia's Lead Digital Strategist Charlie Pownall in The Strait Times, which was first published back in April, is now available on line.

U.S. Managing Director Jim Cunningham discusses in the Financial Times how companies operating in fuel intensive industries should react to high oil prices.

Ireland’s ‘NO’: What next for Europe?

B-M Brussels has published an analysis of the ramifications of the recent "NO" vote by Irish voters on the European Union's "Lisbon Treaty". The executive summary is copied below as is a PDF of the full report.

Executive summary

The rejection of the Lisbon Treaty by Ireland has thrown the European Union into another constitutional crisis. The text – already ratified by 18 member states via parliamentary procedures – aims to make the EU more efficient and democratic, but Irish voters rejected ratification of the text by 53% to 47%, on a high turnout.

With other EU leaders promising that the ratification process will continue, the spotlight now falls on foreign ministers and EU leaders. Both the General Affairs Council and the European Council meet this week and will hold crisis talks on the way ahead. The issue seems set to dominate the forthcoming French presidency as the European Union seeks to find a solution.

At present, three main questions dominate the discussion on how the EU can extract itself from the problems posed by the Irish vote. Can the Irish be offered concessions and asked to vote again on the Treaty? Will the Treaty be abandoned, possibly in favour of introduction of its provisions by Council accords, inter-institutional agreements, or via an accession treaty with Croatia? Or will the other member states continue ratification to isolate Ireland – forcing another vote, or even a two-tier Europe?

At present, all options have difficulties – whether legal or political – and it seems likely that a renewed period of Euro-pragmatism will follow in the months and years to come.

PDF "What's Next for Europe?"

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