Burson-Marsteller, Landor Associates, Penn Schoen Berland, and BrandAsset Consulting created the Global Corporate Reputation Index. Using a proprietary model, the Global Corporate Reputation Index identifies 25 consumer companies with the best reputations, based on 40,000 consumer interviews regarding the qualities they associate with nearly 6,000 companies in six countries. The Global Corporate Reputation Index focuses on two sets of attributes that drive corporate reputation: performance and citizenship. Performance measures the perceived success of a company’s products and services. Citizenship is a measure of the less tangible aspects of a company’s reputation.