Burson-Marsteller is dedicated to providing its clients with the research resources that lead to successful programs. These resources can include either proprietary research or research partnerships with recognized leaders in specialty research.
BrandAsset®Valuator is Young & Rubicam Brands' proprietary resource for building and managing brands.
Generational Communications: Bill Strauss and Neil Howe's LifeCourse Associates Network provides Burson-Marsteller clients with a unique understanding of communicating to different generational groups.