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Greetings from Mark Penn
The launch of this alumni newsletter marks the beginning of a renewed effort to reach out to our alumni. The growth in social media sites such as Linked-in and Facebook allows all of us to gather online around the Burson-Marsteller brand. By joining the Burson-Marsteller Linked-In Group or becoming a fan of Burson-Marsteller on our Facebook Fan Page you can network with other Burson-Marsteller alums and keep tabs on the latest news from the firm. We
hope to see you online soon. Burson-Marsteller NewsGreen Tech Study In August, The Burson-Marsteller Global Technology Practice released a study looking at attitudes towards Green Technology. Read more about the study here. Fortune 100 Social Media Study This July, Burson-Marsteller and the firm's new digital media unit Proof Interactive released a study examining how the Fortune 100 are using Twitter, Facebook and Blogs to interact with stakeholders. See the analysis here. Mark Penn's Microtrends Mark Penn writes a frequent column about emerging Microtrends for WSJ.com. The paperback edition of his bestselling book was released this summer with some new chapters. Tracking the EU Elections
New Partnerships in EMEA In the past few months, Burson-Marsteller has continued to strengthen its reach in the EMEA region. In August, the firm announced partnerships with three well-respected firms based in the Baltics: BVRG in Lithuania, Hamburg & Partners in Estonia and Mediju tilts in Latvia. In June we announced a partnership with Mikhailov & Partners, a Russia based consultancy with a range of communication specialties, and an exclusive affiliate agreement with Zarakol, a leading communications service provider in Turkey. These expansions of the Burson-Marsteller EMEA network provides clients with an even broader array of offerings and regional expertise. Announcing Proof This June, Burson-Marsteller and our sister research firm Penn Schoen & Berland Associates (PSB) launched an advertising and integrated communications agency called Proof Integrated Communications and a digital media agency called Proof Digital Media. Proof Integrated Communications was formed as a combination of Burson-Marsteller's Marsteller advertising division and PSB's advertising unit PSBcreative, and will specialize in the creative execution of programs on behalf of a wide range of corporate, consumer, business-to-business, and institutional clients. Honors for Burson-Marsteller ASDA’A Burson-Marsteller, Burson-Marsteller’s Middle Eastern Office Network was named the Middle East and Africa PR Agency of the Year at the 2009 International Business Awards. Earlier this year, Burson-Marsteller was named ‘Consultancy of the Year' in the Europe, Middle East and Africa (EMEA) region by the Holmes Report. Burson-Marsteller Mexico was awarded the "Super Companies 2009 Award": one of the best 50 places to work in Mexico. HR Corner10 Tips for Optimizing Your LinkedIn Profile By
Gustavo Llamas, 
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Dear
Burson-Marsteller Alumni –
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Check out bm.com for news updates and blog postings
Letter
from
Harold Burson
To
B-Mers Wherever You Are:
There's no exaggeration in the statement "once a B-Mer, always a B-Mer"...
Read the letter from Harold Burson
Harold Burson's Blog
The recently deceased Mary Travers of the famous folk music group Peter, Paul and Mary was a former employee of Burson-Marsteller. Harold Burson shares his memories of Mary on his blog.
Video Hits
Burson-Marsteller Health Care's Gail Cohen and Chris Foster were recently interviewed for PRWeek.com about U.S. Health Care Reform.
Dana Perino on Beet TV.
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