Burson-Marsteller Alumni Newsletter

Greetings from Mark Penn

Mark Penn Dear Burson-Marsteller Alumni –

I am happy to report that we have recently welcomed back several Burson-Marsteller alumni to Burson-Marsteller. In March, we announced that we have brought on Helene Ellison as our new Global Chair of the Healthcare Practice. Years ago Helene cut her teeth in our media practice working on such legendary projects as the Tylenol recall crisis. We are thrilled to have her back as the leader of a practice. We also recently announced that Christine Jones is returning to B-M in July as Regional Managing Director of Asia-Pacific. Christine was market leader for Singapore from 2004-2007. She is currently leading Roche's global oncology communications. Helene and Christine join a long list of current B-M employees that have left B-M to gain new professional experiences only to rejoin the firm later in their career.

As 2010 continues to shape up as a year of solid growth, we expect to continue to add more talent. I am confident and hopeful that this means more B-M alumni will find their career leading them once again to Burson-Marsteller.

All the best,
Mark Penn
CEO, Burson-Marsteller

Burson-Marsteller News

Evidence-Based Communications

B-M launched a new data-driven methodology for developing, monitoring and measuring client programs called "Evidence-Based Communications." Evidence-Based Communications is designed to be a scientific approach to communications to develop and measure client programs from the beginning to the end. To read more about Evidence-Based Communications click here.

Evidence-Based Thought Leadership

To reinforce our Evidence-Based approach, B-M is increasing our thought-leadership platform by publishing research and creating tools that we can use to develop, measure and monitor programs or opportunities for our clients. The following are some of the most recent studies:

Global Social Media Check-up: analyzed how the top 100 international companies from the Fortune Global 500 are using Twitter, Facebook, YouTube and corporate blogs. Find the analysis here.

Second Annual ASDA'A Burson-Marsteller Arab Youth Survey: the largest Arab youth survey ever conducted. To read more about it click here.

The 2010 Corporate Social Responsibility Perceptions Survey: found that 75 percent of consumers say it is important for companies to be socially responsible. For further analysis click here.

The Burson-Marsteller EMEA Media Survey: Media experts interviewed 115 journalists from 27 countries to find out how the economic crisis is affecting journalism. Read more here.

Burson-Marsteller Insight: Practical implications of the Lisbon Treaty: an insight on the practical implications of implementing the Lisbon Treaty. For a PDF of the Burson-Marsteller insight click here.

New Talent

Bob Pickard Bob Pickard joined Burson-Marsteller as the CEO and President of Asia-Pacific. Read more about Bob here. Follow Bob on Twitter.

Helene Ellison Helene Ellison rejoined Burson-Marsteller as Global Chair of the Healthcare Practice. Read more about Helene here.

Christine Jones rejoins Burson-Marsteller as Regional Managing Director of Asia-Pacific. Read more about Christine here.

Margaret Key Margaret Key joined Burson-Marsteller as Market Leader for Korea. Read more about Margaret here.

B.L. Ochman joined Proof Digital Media. Read more about B.L. here. Follow B.L. on Twitter.

Nathan Ballard joined Burson-Marsteller as a Managing Director. Read more about Nathan here. Follow Nathan on Twitter.

Expansion

Burson-Marsteller Further Cements Partnership in Poland

Burson-Marsteller is happy to announce that we have taken a 30% equity stake in Solski Burson-Marsteller, our partner in Poland since 2008. To read more click here.

Burson-Marsteller Latin America Wins Impressive New Business

Burson-Marsteller Venezuela was selected to be Eli Lilly's agency of record for CIALIS, its leading product in Venezuela and Latin America.

Burson-Marsteller Miami has been hired by Sanofi Pasteur for regional coordination of its public awareness project on the resurgence of whooping cough in Latin America.

Honors

Burson-Marsteller was awarded three PRSA Renaissance "Awards of Excellence" for a brand awareness program for Transitions Optical.

Research by the Grupo Consultores found Burson-Marsteller ranks first among PR firms in Spain.

The Holmes Report

B-M has recently been nominated EMEA Agency of the Year by the Holmes Report. In addition, we also won: Public Affairs Agency of the Year and German Agency of the Year. Moreover, our African affiliate Arcay won the African Agency of the Year award.

Asia Pacific PR Awards

	Genesis Burson-Marsteller was awarded the Arts, Entertainment & Media Campaign of the Year Honorable Mention for its work on the National Geographic's Mission Navy for National Geographic Channel India.
	Georgeana Fung from Burson-Marsteller Hong Kong was the runner up for PR Agency Head of the Year.
	In-house, Burson-Marsteller received a Certificate of Excellence in the Financial Communications Campaign of the Year division for its work with ING Investor Dashboard.

HR Corner

The following positions are currently available at Burson-Marsteller:

	Managing Director, Business Development, Technology Practice, San Francisco
	Financial Media Director, Media Practice, New York
	Director, Public Affairs Practice, Pittsburgh
	Senior Associate, Healthcare Practice, Chicago
	Associate, Technology Practice, San Francisco
	To learn more about all of the current available positions in the US, click here to visit the Careers page on BM.com.

EMEA

	Manager, Healthcare Communications, Zurich. Click here to apply.
	Group Account Director, Polaris PR (Asda’a Burson-Marsteller sister company), Dubai (UAE), Email Paul.Herrick@bm.com for more information.

Asia-Pacific

	Senior Associate, Corporate Practice, Beijing
	Manager, Public Affairs Practice, Beijing
	Client Coordinator/Executive, Hong Kong
	Associate, Hong Kong
	Digital Strategist, Director, Beijing or Shanghai (Native Mandarin Speaker)
	Digital Strategist, Manager, Seoul(Native Korean speaker)
	To apply or learn more about positions in Asia-Pacific visit the Careers page on BM.com.

LatAm

Director, Healthcare Practice, Miami, Email Elizabeth.Espinoza@bm.com for more information.

About the
Burson-Marsteller Alumni Newsletter

We are excited to publish this second edition of our quarterly newsletter to all Burson-Marsteller Alumni. We hope to keep you updated on news and successes here at Burson-Marsteller and provide a way for you to stay connected with the firm and your former colleagues.