WPP companies exist to help their clients compete successfully—in marketing strategy, advertising, virtually every form of marketing communications—and in monitoring progress.
Burson-Marsteller is a part of Young & Rubicam Brands (www.yr.com), one of the world's leading marketing communications agencies, which is a subsidiary of WPP. WPP (www.wpp.com) is one of the world's largest communications services groups, made up of leading companies in:
- Media investment management
- Information, insight, and consultancy
- Public relations and public affairs
- Branding and identity
- Healthcare communications
- Direct, promotion, and relationship marketing
- Specialist communications
Every WPP company is a distinctive brand in its own right, each with its own identity and area of expertise. That is WPP's strength—diversity but with important commonalities in harnessing intelligence, talent, and experience to bring competitive advantage to its clients.
Through its companies, WPP offers a comprehensive and, when appropriate, integrated range of communications services to national, multinational, and global clients.
WPP companies work with more than 300 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Collectively, the Group has 91,000* people working in over 2,000 offices in 106 countries.