Our Affiliates: A Seamless Global Network
More than just "Dots on a Map"
Burson-Marsteller partners with clients to make sure that they have the counsel and resources necessary to communicate most effectively through all channels. We span the complete range of public relations and public affairs services, from strategic thinking to program execution—consistently delivering measurable results for clients, wherever they are in the world.
We have achieved this goal by establishing an unparalleled global network of offices, either wholly-owned or operating as local affiliates. Our focus is simple—providing the best people and the strongest capabilities in all markets.
Our network of affiliates is more than just "dots on a map." We choose our partner companies carefully, selecting the best-in-market in terms of expertise and talent. We value our partners greatly, and our wholly-owned and affiliate networks benefit through the establishment of close working relationships, exchange of knowledge and methodologies, and provision of training and development opportunities.
Our approach has ultimately enabled us to clearly differentiate our services in every key media, business, and government center around the world. The success of this approach is demonstrated by our being named 2007 International Agency of the Year by the Holmes Report.
Affiliate partners work with the Burson-Marsteller Regional CEO responsible for their respective region. In this way, affiliate partner interests are also fully represented at Burson-Marsteller's Worldwide Executive Board. We have also established global standards to ensure that the quality of services provided by our affiliate companies is consistent with those provided by wholly-owned Burson-Marsteller offices.
The increasing globalization of businesses has seen a concurrent growth in the need for sophisticated communications. This is why Burson-Marsteller places strong emphasis on having a seamless global network and a common culture, together with the right balance of local knowledge and international experience across all its offices.